With many businesses slashing their prices so heavily and competing with each other to get their discounts out first, the festive shopping season is no longer about the gift of giving but more about discounts for the sake of discounts, and who can get the best price, with shoppers expecting to get sale prices and offers in the run up and on Black Friday itself.
With consumers blinkered to bargains, many are ignoring the wealth of amazing, unique and handmade products available from independent and creative businesses. This leaves those independent businesses with a dilemma over whether or not to join the Black Friday trend to increase sales of their products and gain interest from discount shoppers.
When creatives, makers and independent businesses put so much time, love and energy into producing individual and quality pieces, it doesn’t leave them with the same margins as big businesses who have the capacity to stock products high and sell them cheap. This often leaves small business owners with very small profit margins to begin with. Black Friday is adding a lot of pressure to discount and further reduce what they will earn from a sale.
Then, of course, with everyone having overspent, or completed all their Christmas shopping with big retailers in the November Black Friday offers, there is a pull back in spending through December and a tightening of budget for any remaining gifts.
That’s why this year we’ve started WeBuySmall, to actively showcase the amazing products you can purchase from independent retailers and encourage more people to consider buying a bit less, but spending a bit more. Buying small means you can understand the provenance and environmental impact of the materials used from the seller, that people have earned a fair wage in a safe working environment, and that someone has cared about the creation of the gift that’s about to be given.
Check out our Christmas Gift Guides for Small Business Inspiration >>